business?

"But say, J.W., you're not going to be one of these 'born a man, died a
grocer' sort of business men," urged Marty. "Broad-minded--that's your
future, with a knowledge of more than markets. And look at the personal
side of college life. Haven't you heard Mr. Drury say that if he hadn't
anything else to show for his four years at college than the lifelong
friendships he made there it would have been worth all it cost? And you
have reason to know he doesn't forget the studies."

"That's all right, Marty," J.W. rejoined. "I don't need much convincing
on that score. I can see the good times too; you know I'd try for all
the athletics I could get into, and I guess I could keep my end up
socially. But is all that worth my time for the next four years,
studying subjects that would be no earthly good to me in business, in
making a living, I mean? The other boys in hardware stores would have
four years the start of me."

"But don't you remember, J.W., what our commencement speaker said on
that very point? He told us we had to be men and women first, no matter
what occupations we got into. And he bore down hard on how it was a good
deal bigger business to make a life than to make a living. In these days
the most dangerous people, to themselves and to all of us, are the
uneducated people."

"Yes, I remember," J.W. admitted. "'Cultural and social values of
education,' he called that, didn't he? And that's what I'm not sure of.
It seems pretty foggy to me. But, old man, you're going, that's settled,
and maybe I'll just let dad send me to keep you company, if I can't find
any better reason."