for by lies about bacon and butter,--or, let us say, business
exaggerations rendered innocuous by custom, and therefore as harmless
as truth.

Obviously Mr. Moggridge, who not unnaturally had felt a sense of moving
about in worlds not realised during much of the deep talk, was here an
authority of importance, and the idea at once appealed to him. He would
promise a permanent advertisement, and he even promised illustrations,
in the form of blocks already engraved and occasionally used by the
"Argus," of the flourishing shops at 33, 34, 35 High Street, and 58, 59
Zion Street. He had also some blocks of gigantic hams most hammily
pictured, which might also be of use, and he would also be able to bring
in a number of his fellow tradesmen. Invaluable Mr. Moggridge! What were
truth without you!

The poet, on his part, guaranteed to supply all the poetry that might be
required, and indeed agreed to do special rhyming advertisements, at,
say, half a guinea apiece. He would also assist Londonderry in the
political and municipal departments, not only in the higher flights, but
lend a hand even in castigations of local jobs, abuses, and absurdities.

Gentle James Whalley would write round-about essays, for which he had a
charming gift, and generally take in charge the aesthetic interests of
the paper, though, as all were lovers of art and literature, those
subjects would be handled now by one and now by another. Even Jenny was
to have her place on the staff, and write dress articles, which would
not only tend to improve the aspect of Coalchester streets, but attract
millinery advertisements. She already announced the title of her first
article, which was very grand: "Dress as a form of self-expression."