that? With punch! With a kick!"

The most important thing he dictated that morning was the fortnightly
form-letter, to be mimeographed and sent out to a thousand "prospects."
It was diligently imitative of the best literary models of the day; of
heart-to-heart-talk advertisements, "sales-pulling" letters, discourses
on the "development of Will-power," and hand-shaking house-organs,
as richly poured forth by the new school of Poets of Business. He had
painfully written out a first draft, and he intoned it now like a poet
delicate and distrait:

SAY, OLD MAN! I just want to know can I do you a whaleuva favor? Honest!
No kidding! I know you're interested in getting a house, not merely a
place where you hang up the old bonnet but a love-nest for the wife and
kiddies--and maybe for the flivver out beyant (be sure and spell that
b-e-y-a-n-t, Miss McGoun) the spud garden. Say, did you ever stop
to think that we're here to save you trouble? That's how we make a
living--folks don't pay us for our lovely beauty! Now take a look:

Sit right down at the handsome carved mahogany escritoire and shoot us
in a line telling us just what you want, and if we can find it we'll
come hopping down your lane with the good tidings, and if we can't, we
won't bother you. To save your time, just fill out the blank enclosed.
On request will also send blank regarding store properties in Floral
Heights, Silver Grove, Linton, Bellevue, and all East Side residential
districts.

Yours for service,

P.S.--Just a hint of some plums we can pick for you--some genuine