From 1870 to 1907, there is no record of the number of subscribers to
the paper, for the price of the paper was changed from $3 to $2.50 to
$1.50. The price is now $1 per year. The last change was made in 1910
because it was becoming clear that a lower price would mean a larger
circulation, while a higher price made it prohibitive to many.
Furthermore, the lower price was in harmony with the growing tendency
to remove the membership fee in suffrage organizations because it had
proved a handicap in having a large backing of women for the cause.
So many women of humble means, or no independent means, wanted to take
the paper and could not!

Bearing in mind, then, that the aim of the Journal, both from a
propaganda and business viewpoint, is to reach large numbers, that is,
to have a large circulation, I have had two charts drawn which will
show that, although the cost of publishing is heavy, the cost
of production is not advancing as rapidly as is the increase in
circulation. In other words, the circulation of the paper has
multiplied over eleven times in the last eight years, while the cost
of publishing for the same period has multiplied less than eight
times. The following charts show this graphically.

Compare the two long vertical lines. The longer one shows the increase
in the number of readers. The shorter one shows the increase in the
cost of publishing the paper.

[Illustration:
Increase in Circulation
Increase in Cost of Publishing]

As a propaganda paper, the Woman's Journal has, of course, always sent