This page goes to about 30,000 homes, libraries and clubs, and is read
by approximately 100,000 persons. Issued fifty-two times a year,
it means that Miss Blackwell makes about five million two hundred
thousand "drives" per year with her editorials alone to educate the
public on equal suffrage.

The news of the whole movement gleaned from the various sources
including some two hundred papers and periodicals each week, must be
so combined and boiled down as to occupy the smallest space; and it
must be interpreted, investigated and its relation to the general
current of events brought out so that the propaganda value of the
week's news is unmistakable.

Besides the editorials and the regular news of the movement, we use
occasional contributed articles, poems and stories. During 1915 for
the first time investigations of various sorts and analyses of news,
reports and various kinds of data were made to furnish a telling and
convincing array of facts, figures, data and information particularly
fitted for suffrage workers. Such material has been found especially
valuable for use with those who were wavering as to the merits of the
cause.

Many people would find it hard to believe, but it is true nevertheless
that a paper needs to consider itself something of a business matter.
This is particularly true of propaganda papers in spite of all that
has been said to the contrary. In the case of the Journal, we need
to plan to produce an article that cannot be excelled; we need to
manufacture a product so useful, so valuable, so indispensable, that
there must be a market for it.