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Routledge's Manual of Etiquette by George Routledge
page 24 of 360 (06%)
sense of pride; but it is merely a form, and, rightly apprehended,
evinces a "proud humility," which implies more condescension than a
less formal phrase.

At the end of your letter, at some little distance below your
signature, and in the left corner of your paper, write the name of
the person to whom your letter is addressed; as "Lady Dalhousie," or
"Edward Munroe, Esquire."

It is more polite to write Esquire at full length than to curtail it
to Esq.

In writing to persons much your superior or inferior, use as few words
as possible. In the former case, to take up much of a great man's
time is to take a liberty; in the latter, to be diffuse is to be too
familiar. It is only in familiar correspondence that long letters are
permissible.

In writing to a tradesman, begin your letter by addressing him by
name, as--

"Mr. Jones,--Sir."

A letter thus begun may, with propriety, be ended with--

"Sir, yours truly."

Letters to persons whom you meet frequently in society, without having
arrived at intimacy, may commence with "Dear Madam," and end with "I
am, dear Madam, yours very truly."
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