some, and cities have made a host.




=Lesson Fourth

THE SUPREME LAW OF SUCCESS


SELLING POWER=: Study out plans. Approach your customer or the
public, with a definite plan. Here is one of simple power: Attract
the attention, secure the interest, carry the conviction, demand the
decision, then in any line of business you will have your order book
full. Selling power is confidence backed up by the will. Success is
ambition and desire driven by the will. Do you desire success? How
much? When you desire it as a starving man has hunger for food, you
will win. Want to attain your ambition? How much? When your ambition
becomes a thirst, a burning consuming thirst, such as the lost
traveler has in the blistering sands of the desert, then you will
achieve. What you want is not opportunity, the world is flooded with
golden opportunities. What you want is not a fair chance, chances
gleam in your future sky fairer than the endless myriads of stars that
encrust with glittering splendor the evening heavens. What you do
want is concentration, confidence, self-reliance, desire, ambition,
PERSONAL POWER.

=POWER OF ATTRACTION=: Make your purpose brilliant. Keep it
clear. Seek to energize it with positives. Do not lumber up your plan.
Centralize it. Modify it. Create it as a necessity. Form into it the