advertising page of The Boynton Furnace Co., in THE BROCHURE SERIES,
was due on December 10, and eleven designs were received.

The judges have awarded the prize to Mr. Edwin R. Clark of Lowell,
Mass., and his design appears in this issue as the advertisement of
the Boynton Furnace Co., on page xi. The reasons for the award may be
a guide to others engaged in similar work, and consequently we
reproduce several of the other designs for comparison with Mr.
Clark's.

It must be remembered that the first consideration in this problem is
the effectiveness as advertising matter of the design submitted--its
artistic merits, although important, are distinctly secondary to this
quality. The medium in which it is to be used and the clientage to
which it is intended to appeal must also be constantly borne in mind.

[Illustration: Design by Edwin R. Clark.]

Mr. Clark submitted three drawings, a second one of which is given
herewith. The first is superior in giving a more positive effect to
the page and in being a more unusual treatment than the second.
Although both are drawn with skill and are admirable in technique, the
type of design and ornament used in the second have come into such
common use that if for no other reason than this the first would be
preferable.

[Illustration: Design by W.B. Olmsted.]

As decorative treatment Mr. Olmsted's design is in many respects the
most masterly of the lot, and if the personal choice of the judges had