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The Photoplay - A Psychological Study by Hugo Münsterberg
page 17 of 138 (12%)
magazines. Those men who reached the millions by such articles cannot
overlook the fact--they may approve or condemn it--that the masses of
today prefer to be taught by pictures rather than by words. The
audiences are assembled anyhow. Instead of feeding them with mere
entertainment, why not give them food for serious thought? It seemed
therefore a most fertile idea when the "Paramount Pictograph" was
founded to carry intellectual messages and ambitious discussions into
the film houses. Political and economic, social and hygienic, technical
and industrial, esthetic and scientific questions can in no way be
brought nearer to the grasp of millions. The editors will have to take
care that the discussions do not degenerate into one-sided propaganda,
but so must the editors of a printed magazine. Among the scientists the
psychologist may have a particular interest in this latest venture of
the film world. The screen ought to offer a unique opportunity to
interest wide circles in psychological experiments and mental tests and
in this way to spread the knowledge of their importance for vocational
guidance and the practical affairs of life.

Yet that power of the moving pictures to supplement the school room and
the newspaper and the library by spreading information and knowledge is,
after all, secondary to their general task, to bring entertainment and
amusement to the masses. This is the chief road on which the forward
march of the last twenty years has been most rapid. The theater and the
vaudeville and the novel had to yield room and ample room to the play of
the flitting pictures. What was the real principle of the inner
development on this artistic side? The little scenes which the first
pictures offered could hardly have been called plays. They would have
been unable to hold the attention by their own contents. Their only
charm was really the pleasure in the perfection with which the apparatus
rendered the actual movements. But soon touching episodes were staged,
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