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How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 107 of 544 (19%)
in the garden" that I give my dearly bought bit of experience. Stop
holding your breath until you get this or that; stop reaching out
blindly for to-morrow's prize; _live_ to-day!

THE "HOW-TO-DO-SOMETHING" ARTICLE. Articles the primary purpose of which
is to give directions for doing something in a particular way, are
always in demand. The simplest type is the recipe or formula containing
a few directions for combining ingredients. More elaborate processes
naturally demand more complex directions and require longer articles. In
the simpler types the directions are given in the imperative form; that
is, the reader is told to "take" this thing and that, and to "mix" it
with something else. Although such recipe directions are clear, they are
not particularly interesting. Many readers, especially those of
agricultural journals, are tired of being told to do this and that in
order to get better results. They are inclined to suspect the writer of
giving directions on the basis of untried theory rather than on that of
successful practice. There is an advantage, therefore, in getting away
from formal advice and directions and in describing actual processes as
they have been carried on successfully.

Articles intended to give practical guidance are most interesting when
cast in the form of an interview, a personal experience, or a narrative.
In an interview article, a person may indirectly give directions to
others by describing in his own words the methods that he has used to
accomplish the desired results. Or the writer, by telling his own
experiences in doing something, may give readers directions in an
interesting form.

Whatever method he adopts, the writer must keep in mind the questions
that his readers would be likely to ask if he were explaining the method
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