trade."

Mrs. Tupper figured that if a trademark has advertising pull for a
manufacturing concern, it would help the farm business. She
christened her 10 acres "Graceland Farm," and this name is stamped
on everything that leaves her place. She had cards printed bearing
the name of the farm, its telephone number, and its products.
Graceland Farm is also emphasized on letter heads.

"Prompt attention to correspondence is an easy method of advertising
a farm business," she suggested. "A typewritten letter on letterhead
stationery, mailed promptly, creates a pleasant impression on the
man who has written to inquire the price of a setting of eggs or a
trio of chickens.

"Suppose I delayed a week and wrote the reply with pen and ink, or,
worse, with a pencil on ruled tablet paper. I'd stand a good chance
of losing a customer, wouldn't I? If I didn't miss an order
outright, I should certainly leave a suggestion of inefficiency and
carelessness which could only be charged to the debit side of the
business."

She has found that a $50 typewriter and a letter file have helped
greatly to create the good-will which is as essential to the farmer
business woman as to the woman who runs a millinery shop or an
insurance office.

Mrs. Tupper has encouraged automobile trade. Her apiary is within
sight of the road, and a "Honey for Sale" sign brings many a
customer. Many of her city patrons have the habit of driving to the