How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 225 of 544 (41%)
page 225 of 544 (41%)
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(_Leslie's Weekly_) TAKING THE STARCH OUT OF THE MARCH BY GERALD MYGATT Don't most of us--that is, those of us who are unfamiliar with army life and with things military in general--don't most of us picture marching troops as swinging down a road in perfect step, left arms moving in unison, rifles held smartly at the right shoulder, head and eyes straight to the front (with never so much as a forehead wrinkled to dislodge a mosquito or a fly), and with the band of the fife-and-drum corps playing gaily at the head of the column? Of course we do. Because that's the way we see them on parade. A march is a far different thing. A march is simply the means of getting so many men from one place to another in the quickest time and in the best possible condition. And it may astonish one to be told that marching is the principal occupation of troops in the field--that it is one of the hardest things for troops to learn to do properly, and that it is one of the chief causes of loss. ADDRESSING THE READER DIRECTLY. A direct personal appeal makes a good opening for an article. The writer seems to be talking to each reader individually instead of merely writing for thousands. This form of address may seem to hark back to the days of the "gentle reader," but its appeal is perennial. To the pronoun "you" may be added the designation of the particular class of readers addressed, such as "You, mothers," or "You, Mr. Salaried Man." The imperative verb is perhaps the |
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