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How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
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finds that he may greatly increase the effectiveness of his sentences by
so rearranging the parts as to bring the important ideas close to the
beginning.

LENGTH OF THE SENTENCE. Sentences may be classified according to length
as (1) short, containing 15 words or less; (2) medium, from 15 to 30
words; and (3) long, 30 words or more. Each of these types of sentence
has its own peculiar advantages.

The short sentence, because it is easily apprehended, is more emphatic
than a longer one. Used in combination with medium and long sentences it
gains prominence by contrast. It makes an emphatic beginning and a
strong conclusion for a paragraph. As the last sentence of an article it
is a good "snapper." In contrast with longer statements, it also serves
as a convenient transition sentence.

The sentence of medium length lends itself readily to the expression of
the average thought; but when used continuously it gives to the style a
monotony of rhythm that soon becomes tiresome.

The long sentence is convenient for grouping details that are closely
connected. In contrast with the rapid, emphatic short sentence, it moves
slowly and deliberately, and so is well adapted to the expression of
dignified and impressive thoughts.

To prevent monotony, variety of sentence length is desirable. Writers
who unconsciously tend to use sentences of about the same length and of
the same construction, need to beware of this uniformity.

The skillful use of single short sentences, of series of short
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