terms unfamiliar to the average reader, unless they are explained, (5)
words with a connotation inappropriate to the context, (6) hackneyed and
mixed metaphors. The effectiveness of the expression may often be
strengthened by the addition of specific, picture-making, imitative, and
connotative words, as well as of figures of speech that clarify the
ideas and stimulate the imagination.

Sentences may frequently be improved (1) by making their grammatical
structure more evident, (2) by breaking up long, loose sentences into
shorter ones, (3) by using short sentences for emphasis, (4) by varying
the sentence length, (5) by transferring important ideas to the
beginning of the sentence.

Every paragraph should be tested to determine whether or not it is a
unified, coherent group of thoughts, containing not more than 100 words,
with important ideas effectively massed at the beginning.

Finally, revision should eliminate all errors in grammar, spelling,
punctuation, and capitalization. Every minute spent in improving an
article adds greatly to its chances of being accepted.




CHAPTER IX

TITLES AND HEADLINES


IMPORTANCE OF HEAD AND TITLE. Headlines or titles, illustrations, and