IT'S LO, THE RICH INDIAN

(3)
LEARNING BY UNDOING

(4)
THE GUILELESS SPIDER AND THE WILY FLY
Entomology Modifies our Ideas of the Famous Parlor

Since every question is like a riddle, a title in question form
naturally leads the reader to seek the answer in the article itself. The
directness of appeal may be heightened by addressing the question to the
reader with "you," "your," or by presenting it from the reader's point
of view with the use of "I," "we," or "ours." The sub-title may be
another question or an affirmation, but should not attempt to answer the
question. The following are typical question titles and sub-titles:

(1)
WHAT IS A FAIR PRICE FOR MILK?

(2)
HOW MUCH HEAT IS THERE IN YOUR COAL?

(3)
WHO'S THE BEST BOSS?
Would You Rather Work For a Man or For a Machine?

(4)
"SHE SANK BY THE BOW"--BUT WHY?