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How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 268 of 544 (49%)

PHOTOGRAPHS AND OTHER ILLUSTRATIONS


VALUE OF ILLUSTRATIONS. The perfecting of photo-engraving processes for
making illustrations has been one of the most important factors in the
development of popular magazines and of magazine sections of newspapers,
for good pictures have contributed largely to their success. With the
advent of the half-tone process a generation ago, and with the more
recent application of the rotogravure process to periodical
publications, comparatively cheap and rapid methods of illustration were
provided. Newspapers and magazines have made extensive use of both these
processes.

The chief value of illustrations for special articles lies in the fact
that they present graphically what would require hundreds of words to
describe. Ideas expressed in pictures can be grasped much more readily
than ideas expressed in words. As an aid to rapid reading illustrations
are unexcelled. In fact, so effective are pictures as a means of
conveying facts that whole sections of magazines and Sunday newspapers
are given over to them exclusively.

Illustrations constitute a particularly valuable adjunct to special
articles. Good reproductions of photographs printed in connection with
the articles assist readers to visualize and to understand what a writer
is undertaking to explain. So fully do editors realize the great
attractiveness of illustrations, that they will buy articles accompanied
by satisfactory photographs more readily than they will those without
illustrations. Excellent photographs will sometimes sell mediocre
articles, and meritorious articles may even be rejected because they
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