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How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 272 of 544 (50%)
adds much to the attractiveness of an illustration.

A caption should not be a mere label, but, like a photograph, should
have life and action. It either should contain a verb of action or
should imply one. In this and other respects, it is not unlike the
newspaper headline. Instead, for example, of the label title, "A Large
Gold Dredge in Alaska," a photograph was given the caption, "Digs Out a
Fortune Daily." A picture of a young woman feeding chickens in a
backyard poultry run that accompanied an article entitled "Did You Ever
Think of a Meat Garden?" was given the caption "Fresh Eggs and Chicken
Dinners Reward Her Labor." To illustrate an article on the danger of the
pet cat as a carrier of disease germs, a photograph of a child playing
with a cat was used with the caption, "How Epidemics Start." A portrait
of a housewife who uses a number of labor-saving devices in her home
bore the legend, "She is Reducing Housekeeping to a Science." "A Smoking
Chimney is a Bad Sign" was the caption under a photograph of a chimney
pouring out smoke, which was used to illustrate an article on how to
save coal.

Longer captions describing in detail the subject illustrated by the
photograph, are not uncommon; in fact, as more and more pictures are
being used, there is a growing tendency to place a short statement, or
"overline," above the illustration and to add to the amount of
descriptive matter in the caption below it. This is doubtless due to two
causes: the increasing use of illustrations unaccompanied by any text
except the caption, and the effort to attract the casual reader by
giving him a taste, as it were, of what the article contains.

DRAWINGS FOR ILLUSTRATIONS. Diagrams, working drawings, floor plans,
maps, or pen-and-ink sketches are necessary to illustrate some articles.
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