smokers _daily_ to contract the habit? Nearly all these new smokers
must be boys, for men are not fooled into this practice so easily.

In a village I recently saw a large bill-board sign at the top of
which in bold letters were the words, WANTED: ONE MILLION RECRUITS!
Upon reading farther, I found it was the advertisement of a certain
brand of cigarettes, and the manufacturers boldly stated that the "one
million recruits" were wanted to join the large and growing army of
"delighted smokers" of their "richly blended" cigarette.

You don't have to fall for it. You do not _have_ to be one of the two
thousand daily new recruits to the cigarette manufacturer's army of
shock troops.

But the sly wolf comes in disguise, and in this case the disguise is
"satisfaction" offered. Once the wolf gets its victim it throws off
the disguise and stops talking about "satisfaction," but simply hands
the "coffin tacks" across the counter, and takes your money, health,
morals, success, and real satisfaction, in exchange, while you--well,
you proceed to drive the tacks, one by one.

Says the cigarette: "I am not much of a mathematician, perhaps, but I
can ADD nervous trouble; I can SUBTRACT from physical energy; I can
MULTIPLY aches and pains; I can DIVIDE the mental powers; I can take
INTEREST from work and I can DISCOUNT chances for success."

Dr. Heald, writing in _Life and Health_, says cigarettes are in many
cases the direct cause of cancer, blindness, deafness, heart disease
and dyspepsia. He further says they dwarf the body, benumb the brain
and weaken character.