Words for the Wise by T. S. (Timothy Shay) Arthur
page 58 of 199 (29%)
page 58 of 199 (29%)
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"I," said one, "will guaranty you fifty subscribers among my own circle of acquaintances." "And I," said another, "am good for double that number." "Put me down for a hundred more," said a third, and so the promises of support came like music to my willing ear. One or two old veterans of the "press gang," to whom I spoke of my design, shrugged their shoulders, and said I had better try my hand at almost any thing else. But I was sanguine that I could succeed, though hundreds had failed before me. I felt that I possessed a peculiar fitness for the work, and could give a peculiar charm to a newspaper that would at once take it to the hearts and homes of the people. A printer was called upon for an estimate, based upon a circulation of three thousand copies, which was set down as a very moderate expectation. He gave the whole cost of paper, composition, (type setting,) and press-work, at $4000. This fell a little below my own roughly-made estimate, and settled my determinations. Two thousand copies, at two dollars a copy, which was to be the subscription price, would pay all the expenses, and if the number of subscribers rose to three thousand, of which there was not the shadow of a doubt in my mind, I would have a clear profit of $2000 the first year. And should it go to four thousand, as was most probable, my net income would be about $3400, for all increase would simply be chargeable with cost of paper and press-work--or about |
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