agreeable adjunct as the money may be. [Footnote: The Outlook, April
18, 1908, p. 844.]

3. APPEAL FOR ONE'S SELF. The safest method of stirring the emotions
is to make an appeal in behalf of the subject, but occasionally a
writer or speaker who is truly sincere, who is contending against
unfortunate circumstances, and is not seeking personal aggrandizement,
may arouse interest by making an appeal on his own behalf. He may
present some personal reason why the audience should be interested and
give him a respectful hearing; he calls attention not primarily to his
subject, but to his connection with it, or to some circumstance in his
own life. This method is hedged about with several pitfalls: it may
expose one to the charge of egotism, of insincerity, or of false
modesty; and it may draw the attention of the audience away from the
matter in hand. To use this method successfully one should possess
consummate tact and thorough knowledge of human nature.

The following opening of a speech by Abraham Lincoln at Columbus,
Ohio, shows how he used this device to gain the sympathy of the
audience:--

Fellow-citizens of the State of Ohio: I cannot fail to remember that I
appear for the first time before an audience in this now great State,--
an audience that is accustomed to hear such speakers as Corwin, and
Chase, and Wade, and many other renowned men; and remembering this, I
feel that it will be well for you, as for me, that you should not
raise your expectations to that standard to which you would have been
justified in raising them had one of these distinguished men appeared
before you. You would perhaps be only preparing a disappointment for
yourselves, and, as a consequence of your disappointment,