BUSINESS CORRESPONDENCE


VOLUME I


HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write
the letter and finding the proper viewpoint; how to open the letter,
present the proposition convincingly, make an effective close; how
to acquire a forceful style and inject originality; how to adapt
selling appeal to different prospects and get orders by letter--
proved principles and practical schemes illustrated by extracts from
217 actual letters_




CONTENTS

BUSINESS CORRESPONDENCE
VOLUME I


PART I
_Preparing to Write the Letter_
CHAPTER
1: What You Can Do With a Postage Stamp
2: The Advantages of Doing Business by Letter
3: Gathering Material and Picking Out Talking Points
4: When You Sit Down to Write