Demonstration Home was selected some eight blocks from the car line and
upon a hill, the attendance was disappointingly small. The
Demonstration Home should not be situated in the outskirts of a
community. This was found to be a disadvantage in a city where a
Demonstration Home was selected in a new, partially developed suburb,
some distance from the city limits.

An extreme type of architecture should be avoided in a Demonstration
Home.

With respect to the cost of the home selected, it has been shown in a
number of cities that a house priced slightly above the average cost of
homes in the community attracted the larger number of visitors. The
public apparently likes to visit a home costing more than the average,
because of a desire to see and admire better things. Demonstration
Homes, therefore, may range in price from $5,000 to $15,000, including
the land, but not including the furnishings and equipment.

Other essentials of an ideal home for demonstration purposes are fully
outlined in an article prepared by direction of Secretary of Commerce
Hoover and included in this Plan Book on pages 7 and 8. The builder or
owner of the Home selected should be willing to loan it to the General
Committee for the Demonstration Week, without charge. He should also be
willing to landscape the grounds, decorate the walls and carry all
insurance and damage risks. This has been gladly done by builders in
Syracuse, Cleveland, Milwaukee, Kansas City and elsewhere. There is no
better selling method for homes than that of putting on display a
completely furnished and equipped home.

If the entire plan of campaign is explained to the builder or owner of