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Journalism for Women - A Practical Guide by Arnold Bennett
page 19 of 65 (29%)
enter upon the writing of an article, it is needful that she should, in
particular, make a study of four important subjects:--

1. The distinguishing characteristics, policy, and general tone of all
the leading dailies, weeklies, and monthlies.

2. Spelling.

3. Grammar.

4. Composition, including punctuation. I will deal briefly with these
four.

1. The object of the journalistic aspirant is to supply a demand. But in
order successfully to supply a demand, it is necessary to know with some
exactitude the nature of that demand. Of what use to send stuff to editors
until you have determined what sort of stuff they lack? To obtain this
valuable information (since editors do not often issue circulars defining
their wants) the only way is to make a scrutiny of their papers. Go daily,
therefore, to a public reading-room, and examine attentively, observantly,
the contents of the various publications. Ignore no paper because it has
little interest for you personally, or because you have never heard its
name before. The more papers you are familiar with, the wider your field
for the disposal of articles. The outside contributor can never tell what
paper must serve her turn next. At any moment a subject may occur to her
which will suit, say, _The Pottery Gazette and China and Glass Trades
Review_, and only _The Pottery Gazette and China and Glass Trades
Review._ Study styles and subjects and idiosyncrasies, and count no
detail unworthy of attention. The importance to the aspirant of this
branch of self-training can scarcely be magnified.
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