Journalism for Women - A Practical Guide by Arnold Bennett
page 19 of 65 (29%)
page 19 of 65 (29%)
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enter upon the writing of an article, it is needful that she should, in
particular, make a study of four important subjects:-- 1. The distinguishing characteristics, policy, and general tone of all the leading dailies, weeklies, and monthlies. 2. Spelling. 3. Grammar. 4. Composition, including punctuation. I will deal briefly with these four. 1. The object of the journalistic aspirant is to supply a demand. But in order successfully to supply a demand, it is necessary to know with some exactitude the nature of that demand. Of what use to send stuff to editors until you have determined what sort of stuff they lack? To obtain this valuable information (since editors do not often issue circulars defining their wants) the only way is to make a scrutiny of their papers. Go daily, therefore, to a public reading-room, and examine attentively, observantly, the contents of the various publications. Ignore no paper because it has little interest for you personally, or because you have never heard its name before. The more papers you are familiar with, the wider your field for the disposal of articles. The outside contributor can never tell what paper must serve her turn next. At any moment a subject may occur to her which will suit, say, _The Pottery Gazette and China and Glass Trades Review_, and only _The Pottery Gazette and China and Glass Trades Review._ Study styles and subjects and idiosyncrasies, and count no detail unworthy of attention. The importance to the aspirant of this branch of self-training can scarcely be magnified. |
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