the first article in the _Evening Standard_ must exactly fill the
column, no more and no less.

Do net despise "class" papers, those which appeal only to a particular
section of the community--religious, architectural, literary, artistic,
and so forth. These papers sometimes experience a difficulty in getting
what articles they desire, and indeed it is notorious that the editors of
certain of them are often at their wits' end in the search for new
treatments of an exhausted subject. The reasons for such a state of
affairs are, of course, first, that outside contributors in their
blindness pass over these papers, and secondly, that as the subjects are
sharply limited, so is the field for copy.

It would be well to buy for reference Sells' _Dictionary of the World's
Press_ (7s. 6d.), a vast volume containing indexes of all papers, with
their addresses, and a quantity of useful information concerning them.
_The Literary Year Book_ (George Allen, 3s. 6d.), gives a tabular
statement (incomplete, but useful so far as it goes) showing the editorial
requirements of a number of weekly and monthly organs.

* * * * *

Naturally it is impossible to offer particular advice upon so immense a
subject as the selection of topics for articles, but attention is directed
to the following three points:--

1. Editors, especially editors of weeklies and monthlies, find it
necessary to make their arrangements far in advance of publishing day.
Therefore the outside contributor must always look ahead. In March she
should have an eye on Midsummer, at Midsummer she should be engrossed by