Journalism for Women - A Practical Guide by Arnold Bennett
page 44 of 65 (67%)
page 44 of 65 (67%)
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"The proper way of making coffee." (There is always a market for this kind of thing.) "How a cup and saucer are made." "Should the English breakfast be abolished?" And so on throughout the day. I put forward these suggestions, not to be worked out, but merely to indicate how notions for articles should come to life in you. A constant effort to evolve ideas in this way cannot fail to be fruitful, and though most of the ideas will be cast aside as valueless, a few promising ones will remain. On no account abandon good articles because you fear they have been done before. Rorrison said: "Of course they have, but do them in your own way; the public has no memory, and besides, new publics are always springing up." Topical articles are possibly more shy of suggesting themselves than non-topical, but on the other hand they always have a better chance of acceptance. Notions for these cluster about every event or personage that happens to be in the public eye. Suppose we are in April, and the Covent Garden Opera is to open in a month's time. At such a moment editors are naturally susceptible to articles bearing on the subject. For example:-- "Earnings of operatic stars." "Whims of operatic stars." |
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