Journalism for Women - A Practical Guide by Arnold Bennett
page 56 of 65 (86%)
page 56 of 65 (86%)
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to say that _Punch_ has of late years been steadily losing its
reputation, but the truth of the statement seems at least doubtful; and however this may be, indubitably _Punch_ is yet the foremost comic weekly. Though it depends in the main upon a regular staff, its doors are not locked against the outside contributor. Second, _Judy_ (recently edited by a woman), _Fun_, _Moonshine_, and _Pick-Me-Up_ (one penny). Like _Punch_, all these papers, except _Pick-Me-Up_, are noticeably conservative in their policies, and continue to move in the old grooves. They do not, I imagine, offer much opportunity to the outside contributor. _Pick-Me-Up_ devotes itself to the humour of the music-hall, and is probably not largely beholden to women for its sprightliness. Third, the halfpenny organs of wit, represented by _Comic Cuts_, and twenty other sorts of _Cuts_. If a woman considers herself destined for the comic press, her wisest course is to collaborate with an artist. A joke may be the best and most original joke in the world, but it will not have a very safe chance of acceptance unless it is illustrated. The illustration _per se_ may be without talent; no matter; mediocre pictures have certainly been instrumental in selling innumerable jokes. And as with jokes, so with "skits," satires, and parodies: the writer must combine with the artist if success is to be reached. Monthly magazines divide themselves into three classes:--First, the purely popular,--_Strand, Ludgate, Pearson's, Windsor, Woman at Home, Lady's Realm,_ &c. Second, the high-class general,--_Blackwoods'_, _Pall Mall_, _Macmillans' Cornhill_, _Longmans'_, &c. Third, the reviews,-- _Nineteenth Century_, _Contemporary_, _Fortnightly_, _National_, and _Westminster_. Of these three classes, the aspirant is likely to succeed best with the second, since the first demands names of renown, and the third either expert knowledge, scholarship, or high technique. |
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