The Spenders - A Tale of the Third Generation by Harry Leon Wilson
page 123 of 465 (26%)
page 123 of 465 (26%)
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"Fine--simple and effective," replied Percival.
"That's it--simple and effective. It goes right to the point and it don't slop over beyond any, after it gets there. We studied a good deal over that sign. The other man, the tailor, had too many words for the board space. My advertisin' man wanted it to be, first, 'Higbee's Hams, That's All.' But, I don't know--for so big a space that seemed to me kind of--well--kind of flippant and undignified. Then I got it down to 'Eat Higbee's Hams.' That seemed short enough--but after studying it, I says, What's the use of saying 'eat'? No one would think, I says, that a ham is to paper the walls with or to stuff sofa-cushions with--so off comes 'eat' as being superfluous, and leaving it simple and dignified--'Higbee's Hams.'" "By the way," said Percival, when they were sitting together again, later in the day, "where is Henry, now?" Higbee chuckled. "That's the other thing took me back this time--the new sign and getting Hank started. Henry is now working ten hours a day out to the packinghouse. After a year of that, he'll be taken into the office and his hours will be cut down to eight. Eight hours a day will seem like sinful idleness to Henry by that time." Percival whistled in amazement. "I thought you'd be surprised. But the short of it is, Henry found himself facing work or starvation. He didn't want to starve a little bit, and he finally concluded he'd rather work for his dad than any one |
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