paper the circulation which the various women's magazines of fashion
have attained. The thought leads almost inevitably to the question,
How did they get their large circulation?

Now whenever there is large use made of any article under the sun, the
reasons for its extensive use simmer down to three; First, the article
must be something that practically everybody needs; Second, the
marketers of the article must spend a lot of money in advertising
the article and making the public think it wants it; or, Third, the
article must carry with it some great interest and attraction that
makes people want it.

The first kind of article is usually one of the necessities of life.
The second is in a greater or less degree usually one of the comforts
of life. The third kind is neither a matter of physical necessity
nor of physical comfort; it is usually something that feeds the mind,
diverts the mind, or kindles the emotions. Obviously the manufacturer
of the third kind of article must mind his P's and Q's or he will not
sell his product at all.

Newspapers, periodicals, and magazines, of course, come under the
third class. Now while a good daily paper and a good weekly review
of events have become almost necessities for the mass of mankind, a
propaganda paper is neither a necessity nor a physical comfort, and
for its circulation it must depend to a great extent for financial
support on making itself so interesting and attractive that a larger
number of people than the already converted, the reformers, will want
it.

How then shall a propaganda paper make itself so interesting and