Crisco's Manufacture

[Illustration: COOLING IN A ROOM WITH GLASS WALLS]

[Illustration: FILLING BY MACHINERY]

[Illustration: AUTOMATIC LABELLING]

It would be difficult to imagine surroundings more appetizing than
those in which Crisco is manufactured. It is made in a building
devoted exclusively to the manufacture of this one product. In
sparkling bright rooms, cleanly uniformed employees make and pack
Crisco.

The air for this building is drawn in through an apparatus which
washes and purifies it, removing the possibility of any dust entering.

The floors are of a special tile composition; the walls are of white
glazed tile, which are washed regularly. White enamel covers metal
surfaces where nickel plating cannot be used. Sterilized machines
handle the oil and the finished product. No hand touches Crisco until
in your own kitchen the sanitary can is opened, disclosing the smooth
richness, the creamlike, appetizing consistency of the product.


The Banishment of That "Lardy" Taste in Foods

It was the earnest aim of the makers of Crisco to produce a