strictly _vegetable_ product without adding a hard, and consequently
indigestible animal fat. There is today a pronounced partiality from
a health standpoint to a vegetable fat, and the lardy, greasy taste
of food resulting from the use of animal fat never has been in such
disfavor as during the past few years.

So Crisco is absolutely _all_ vegetable. No stearine, animal
or vegetable, is added. It possesses no taste nor odor save the
delightful and characteristic aroma which identifies Crisco, and is
suggestive of its purity.


Explanation of "Hidden" Food Flavors.

When the dainty shadings of taste are over-shadowed by a "lardy"
flavor, the _true_ taste of the food itself is lost. We miss the
"hidden" or _natural_ taste of the food. Crisco has a peculiar power
of bringing out the very best in food flavors. Even the simplest foods
are allowed a delicacy of flavor.

[Illustration]

Take ginger bread for example: The real _ginger_ taste is there. The
_molasses_ and spice flavors are brought out.

[Illustration]

Or just plain, every-day fried potatoes; many never knew what the real
_potato_ taste was before eating potatoes fried in Crisco.