Fried chicken has a newness of taste not known before.

New users of Crisco should try these simple foods first and later take
up the preparation of more elaborate dishes.


Butter, Ever Popular

It is hard to imagine anything taking the place of butter upon the
dining table. For seasoning in cooking, the use of butter ever will
be largely a matter of taste. Some people have a partiality for the
"butter flavor," which after all is largely the salt mixed with the
fat. Close your eyes and eat some fresh unsalted butter; note that it
is practically tasteless.

[Illustration]

Crisco contains richer food elements than butter. As Crisco is richer,
containing no moisture, one-fifth or one-fourth less can be used in
each recipe.

Crisco always is uniform because it is a manufactured fat where
quality and purity can be controlled. It works perfectly into any
dough, making the crust or loaf even textured. It keeps sweet and pure
indefinitely in the ordinary room temperature.


Keep Your Parlor and Your Kitchen Strangers

Kitchen odors are out of place in the parlor. When frying with Crisco,