How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 203 of 544 (37%)
page 203 of 544 (37%)
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they mirror practically every corner of our land to-day. Why is it,
then, that the people make such a sorry exhibition of themselves when they attempt to sing the patriotic songs of our country? Is it the tunes or the words or we ourselves? BEGINNING WITH A STRIKING STATEMENT. When the thought expressed in the first sentence of an article is sufficiently unusual, or is presented in a sufficiently striking form, it at once commands attention. By stimulating interest and curiosity, it leads the average person to read on until he is satisfied. A striking statement of this sort may serve as the first sentence of one of the other types of beginning, such as the narrative or the descriptive introduction, the quotation, the question, or the direct address. But it may also be used entirely alone. Since great size is impressive, a statement of the magnitude of something is usually striking. Numerical figures are often used in the opening sentences to produce the impression of enormous size. If these figures are so large that the mind cannot grasp them, it is well, by means of comparisons, to translate them into terms of the reader's own experience. There is always danger of overwhelming and confusing a person with statistics that in the mass mean little or nothing to him. To declare in the first sentence that something is the first or the only one of its kind immediately arrests attention, because of the universal interest in the unique. An unusual prediction is another form of striking statement. To be told at the beginning of an article of some remarkable thing that the future |
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