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How To Write Special Feature Articles - A Handbook for Reporters, Correspondents and Free-Lance Writers Who Desire to Contribute to Popular Magazines and Magazine Sections of Newspapers by Willard Grosvenor Bleyer
page 204 of 544 (37%)
holds in store for him or for his descendants, fascinates the average
person as much as does the fortune-teller's prophecy. There is danger of
exaggeration, however, in making predictions. When writers magnify the
importance of their subject by assuring us that what they are explaining
will "revolutionize" our ideas and practices, we are inclined to
discount these exaggerated and trite forms of prophecy.

A striking figure of speech--an unusual metaphor, for example--may often
be used in the beginning of an article to arouse curiosity. As the
comparison in a metaphor is implied rather than expressed, the points of
likeness may not immediately be evident to the reader and thus the
figurative statement piques his curiosity. A comparison in the form of a
simile, or in that of a parable or allegory, may serve as a striking
introduction.

A paradox, as a self-contradictory statement, arrests the attention in
the initial sentence of an article. Although not always easy to frame,
and hence not so often employed as it might be, a paradoxical expression
is an excellent device for a writer to keep in mind when some phase of
his theme lends itself to such a striking beginning.

Besides these readily classified forms of unusual statements, any novel,
extraordinary expression that is not too bizarre may be employed. The
chief danger to guard against is that of making sensational,
exaggerated, or false statements, merely to catch the reader's notice.


STRIKING STATEMENT BEGINNINGS

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