In Dayton and other cities it was found that volunteer contributions
were readily made by manufacturers of, or dealers in, trade-marked
articles, such as pianos, vacuum cleaners, refrigerators, electrical
equipment, etc. As these articles, because of the trade name affixed,
received special advertising in the Demonstration Home, it was
considered proper to accept contributions from the dealers. The
selection of trade-marked articles which may be shown in a
Demonstration Home should be made in a disinterested manner by the
Subcommittee on Equipment.


_2--How to Form Sub-Committee on Advertising and Publicity_


A member of the General Committee is Chairman.

The success of the Demonstration rests largely upon the thoroughness
with which this Committee does its work. It should, therefore, be
composed of all of the Publishers or Advertising Managers of local
Newspapers, and the Advertising Managers of Department Stores and other
large business houses. The fullest co-operation should be secured from
all the local publishing and advertising interests.

Local newspapers will gladly aid a _Better Homes_ Demonstration,
for such an exhibition presents unusual opportunities for selling
advertising space to local merchants. In some of the cities where
Demonstrations have been held, the newspapers have brought out large
special editions carrying a great amount of local advertising, and
filled with interesting and instructive reading matter regarding home