building and home betterment.


_Suggestions for the Sub-Committee_


The campaign publicity should commence with an announcement of the
organization of the General Committee and the selection of Patrons. It
should be continued, in advance of the opening of the Demonstration
Home, by the use of reading matter descriptive of home planning,
furnishing, decoration and equipment.

The local newspapers should co-operate with the Sub-committee in seeing
that advertisements of exhibitors during the demonstration week do not
mention the fact that the advertiser is an exhibitor. This, of course,
should not preclude the general advertising of goods suitable for the
equipment or furnishing of _Better Homes_. This regulation is in
line with the non-commercial policy of the campaign, and merchants will
readily understand its fairness.

This Sub-committee should provide painted signs announcing the location
of the Exhibition Home. These signs should be placed at neighboring
street intersections. Signs in the form of arrow pointers should be
tacked on telephone poles in all parts of the city pointing in the
direction of the Demonstration Home and announcing its exact location.

Automobile Posters or Banners for the cars of the members of the
Committee may be furnished by local sign painters or printers.

The Committee should also see that show cards advertising the