Journalism for Women - A Practical Guide by Arnold Bennett
page 61 of 65 (93%)
page 61 of 65 (93%)
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has always a beneficial effect upon her complexion." Has a woman then two
throats? "And talking about a beneficial effect upon a woman's complexion, let me mention once again the exceeding _becomingness_ of the new shades of blue, these being rather of the sugar-paper order of blue, but a little lighter in colour perhaps, yet having _that_ vivid tone about _it_. _This_ is freely mixed with dark blue, the lighter shade being used for _making_ trimmings to bodices, or indeed _to make_ an entire bodice, while the dark cloth forms the skirt and coat. The hat which completes _it_ will take every shade of blue." Observe particularly the two "its" and the "this," neither of which refers properly to any substantive. So much for the craftsmanship of one of our most celebrated women- journalists! When such a person, writing over her own name in the columns of a renowned and powerful paper, may thus brazenly ignore the elementary principles of composition, it may be guessed what latitude of carelessness and error is allowed to obscurer performers in obscurer sheets. * * * * * It is not only in the apparently trivial but really important details of style that women's work falls short, but in qualities even more vital. Fashion, to refer again to that branch of journalism, is a complicated and difficult subject, requiring for its adequate treatment the utmost orderliness and lucidity. Yet fashion articles are seldom arranged with any skill, and seldom lucid. The subject is usually handled after a haphazard method resulting in misty paragraphs of which often not even the writers could explain the meaning. It is said that men cannot understand |
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